Email verifier service5/30/2023 They can help improve your email deliverability rates and open rates. They remove email addresses that are linked to online fraud which you likely don’t want to be affiliated with.They alert you to complainers that consistently mark email correspondence as “spam” which can affect your deliverability if they mark your emails as spam.They help you reduce the cost of your email list by getting rid of the email addresses that have no value to them.They keep your list free of spam, bot, disposable, and inactive addresses.Just like you likely do checkups on your own health every year, you should conduct checkups on the health of your email list every year, too!īasically, email verifiers will help you in a few ways: Using an email list verification service is important because it keeps your list clean and spam-free. Blacklist Checks: Email verifiers will also check for blacklisted email addresses which are usually spam email addresses.ĭepending on the email verification service, they might also conduct more verification checks.Sometimes, these spam trap addresses will end up on your email list because someone maliciously subscribed them with the hopes that your account will be banned by your email service provider under the assumption that you’ve purchased an email list from the black market. Spam Trap Checks: Some email addresses are purposely created by email services to plant in email lists that get sold on the black market to find people who purchase email lists to spam the addresses on that list. Disposable Address Checks: Some users use disposable emails which become invalid after a short period of time, meaning they aren’t checking the inbox for these addresses.Catch-All Checks: Email verifiers will look for catch-all addresses such as or because some might be spam and others might belong to an inbox that doesn’t get checked regularly.Syntax Checks: Email verifiers discover addresses that have been improperly formatted, such as Domain Checks: Email verifiers will ping email domains to ensure that they’re valid.The process that email verifiers go through to determine which email addresses are low-quality and which are high-quality is complex, but here’s a basic breakdown: They’ll let you know what the risky emails are so you can get rid of them and just keep the good ones. It’s just unnecessary money you’re spending.Įmail verification services are a useful tool to run your email lists through every so often just to keep the overall hygiene of your email list squeaky clean. Your email list likely costs you money depending on how many emails are actually subscribed to your list or how many emails you send out to your list, and if you’re sending out emails to addresses that aren’t receiving them or aren’t opening them then you aren’t going to get any return on investment (ROI) from those addresses. Low-quality email addresses that are on your list can cause you a lot of grief-not to mention, money. They run your email list through their algorithm of checks to identify the email addresses on your list which are high-quality and those which are low-quality. How Each Email Verification Service ComparesĮmail verification services are tools that help email list owners clean up their email list.Having a squeaky-clean email list is important to us, so we thought we’d share the top 5 best email verification, list cleaning, and validation services we’ve come across with the hopes that they can help you, too. What you need is a more engaged email list, and there are services you can use to clean out your existing list of spam or inactive email addresses so you don’t have them clogging up your list costing you money and skewing your deliverability and open rates. So essentially you’re paying a lot of money for your email list to be ignored by the vast majority of your subscribers. If you’re anything like most ecommerce businesses with an email list, your open rates are around the 10-17% mark meaning that out of your entire email list, less than a quarter of your subscribers are even opening your emails-let alone clicking on any calls-to-actions within the emails themselves! That’s why email verification services are important. As your list grows, so does the bill from your email list service provider and while it’s great to have more people signing up to your email list, you want to make sure that every email on your list is a qualified lead. As important as they are for online businesses to have, they can be a costly expense that eats into your earnings.
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